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Job Description- Marketing Manager :
Roles and Responsibilities
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Planning & Execution of ATL & BTL campaign.
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
Implementing brand guidelines.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets