Job Responsibilty
Corporate 1100-Corporate Office, Bangalore, Karnataka, India
Department
CORPORATE PRODUCT
Job posted on
Dec 23, 2021
Employment type
Permanent
Experience range
0 – N.A.
Build and improve products from, by leveraging channel, customer and competitive insights and contact with customers and prospects.
Manage the entire product life cycle from strategic planning to tactical activities for Savings Account
Manage the design, features and benefits of products, volume forecasting & market share
Carry out pricing analysis, determine and support distribution channels, design, develop and implement promotional plans for the products.
Specify market requirements by conducting market research supported by on-going visits to customers and non-customers.
Drive a solution set across cross-functional development teams (Risk, Operations, Technology and Marketing Communications) through market requirements, product development SLA, and positioning.
Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
Serve as the internal and external evangelist for your product offering, closely working with the branch banking/sales/alternative channels and key customers.
Develop and implement a company-wide go-to-market plan, working with all departments including to execute.
Organize product trainings for launch, expansion and capacity building
Ready and execute the competition and market share strategy for the product line on an ongoing and pro-active basis