Job Responsibilty
With the ongoing transformation happening with work across the world, customers are looking for new solutions to address their printing challenges as they deal with digital transformation, remote working and the continued shift to as-a-Service models. We are seeking an experienced software or solutions marketing manager to join our team to champion marketing strategy and content production in support of HP’s Print Solutions offering for Managed Print Services. Working with other marketing counterparts and the global business team to align towards our shared proposition in helping clients navigate the new norms and achieve their outcomes through the combination of products, services and solutions.
Responsibilities:
Deliver a solution with sound value proposition.
Execute marketing plan or a solution through cross- functional alignment and coordination.
Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
Create positioning, messaging, sales support and solution content within a customer segment or industry context
Identify/develop innovative/ breakthrough program metrics/benchmarks.
Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
Direct the development of messaging framework and content for marketing programs and vehicles.
Education and Experience Required:
BA or BS in Marketing or related field; MBA preferred.
7+ years marketing experience.
Industry, sales and/or channel experience.
Knowledge and Skills:
Expert knowledge of marketing principles, practices, tactics and tools.
Experience in developing and driving consistent field adoption of industry/segment message.
In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
Familiarity with and/or experience in partner marketing.
Excellent written/oral communications and analytical skills.
Excellent interpersonal skills; ability to build and manage virtual teams.
Excellent negotiating skills.
Ability to interface effectively with all levels of management and functional disciplines.
Excellent influencing and consensus-building skills.
About HP
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